Hotte Bodies Fitness Marketing Materials
The Ask: Plan and execute full print, display and online marketing strategy and grow the social media audience for a boutique Pilates studio located in Los Angeles.
The Approach: Developed brand voice and copy standards to ensure authenticity of all messaging and created a new marketing tag line - Heal, Strengthen, Transform. Wrote copy for direct marketing materials (including e-blasts, social ads and special offers couponing) designed for retention of current private training clients, conversion of ClassPass drop-ins and increased awareness in the local fitness/wellness market.
The Results: Increased average open and click rates on e-mail marketing campaigns from 12% to 24% while generating thousands of dollars in sales of private training sessions and class packages.
OTHER MARKETING COPY WORK
The Fontaine hotel - E-blast copy (2020)
The Don CeSar hotel - E-blast copy (2019)
The Beach House Suites by Don CeSar - Full web copy refresh (2019)
Waldorf Astoria Beverly Hills - Website fact check and copy edits (2017)
The Beverly Hilton - Marketing copy updates (2015-2018)
Entertainment Weekly - Style vertical build for ew.com (2012-2013)