MARIACHI USA WEBSITE RELAUNCH
The Ask: Orchestrate all aspects and manage the project timeline for the relaunch of mariachiusa.com in celebration of the 30th anniversary of MARIACHI USA, the longest-running latino event at LA's famed Hollywood Bowl.
The Approach: Created new site map structure and SEO-friendly copy, edited all images and worked closely with the designer on the site's new look, coordinated integration and testing of new shopping cart technology, and managed all feedback from MARIACHI USA's internal team.
The Results: In the 2 months since the new site went live, traffic has increased 20% and tickets sales have increased 10% year-over-year.
OTHER WEB COPY WORK
The Fontaine hotel - Full web copy refresh (2020)
The Don CeSar hotel - Full web copy refresh (2019)
The Beach House Suites by Don CeSar - Full web copy refresh (2019)
Waldorf Astoria Beverly Hills - Website fact check and copy edits (2017)
The Beverly Hilton - Copy updates (2015-2018)
Entertainment Weekly - Style vertical build for ew.com (2012-2013)